Janel Sykora is co‑founder of Cajabra, LLC, a marketing consulting and technology firm dedicated exclusively to accounting practices. Over a 30‑year career in sales and content strategy, Janel has generated millions in revenue for professional services firms. For the past 15 years, she’s focused solely on helping CPA and accounting firms transition from compliance work to advisory services—designing and building customized marketing engines that attract high‑value clients who view their firm as a strategic investment. Under her leadership, Cajabra has developed a proprietary marketing automation platform and “done‑for‑you” service suite that empowers accounting firms to amplify their impact, scale efficiently, and establish themselves as trusted business advisors.