Winning the war on tax talent

In today’s fast-paced world, tax and accounting firms are facing a new kind of challenge: finding and keeping top-­notch talent. With changing regulations, tech advancements, and clients expecting more, it’s time to rethink how we build our teams.

Whether you’re expanding your practice or making your first hire, knowing the latest trends and best practices is key to success.

What’s shaping tax talent today? 

• Remote work is the new normal: Remember when working from home was a rare perk? Not anymore. A recent survey highlighted that remote work has become a permanent fixture in the tax and accounting profession. Embracing flexible work not only meets talent expectations, but also widens your pool of potential hires. 
• There’s a talent shortage: Finding skilled professionals is tougher than ever. Between 2019 and 2021, more than 300,000 accountants left their jobs, and fewer students are pursuing accounting degrees. This means firms need to be creative with recruitment, offering perks such as signing bonuses, better benefits, and clear career paths. 
• Tech is changing the game: It’s not just about crunching numbers anymore. With Al, cloud platforms, and data analytics becoming standard, firms need pros who blend tech know-how with strategic thinking. Soft skills such as communication and problem-solving are also in high demand.

How to attract top tax talent 

Build a strong employer brand

Your firm’s reputation matters. Showcase your company culture on social media, share employee success stories, and highlight your commitment to growth and work-life balance. Candidates want to work where they feel valued and aligned with the company’s values. 

Look beyond traditional channels

Don’t just post on generic job boards. Use professional networks such as LinkedIn, attend virtual career fairs, and partner with local universities. Industry-specific platforms, such as the AICPA’s Career Center, can connect you directly with professionals on the lookout for new opportunities.

Simplify your hiring process

Top candidates get snapped up quickly. Streamline your interviews, use assessments to gauge skills early, and be clear about timelines. Efficient communication shows respect for the candidate’s time and can set you apart from competitors. 

Tips for your first hire 

Bringing someone new into your firm is a big deal. Here’s how to make it work: 

1. Know what you need: Before you start, figure out where you need help. Are you drowning in admin tasks or do you need another tax expert? Maybe starting with a part-time assistant or seasonal help is the way to go. If you’re ready for a full-timer, find someone whose skills complement yours. 
2. Start small if needed: Hiring a part-time employee or contractor can be a great way to test the waters. Many tax pros are open to project-based work, especially in specialized areas such as real estate or nonprofit taxation. This approach lets you see if it’s a good fit before making a full-time commitment. 
3. Focus on fit: Skills are important, but so is how someone meshes with your team. During interviews, ask about how they handle challenges, communicate with clients, and meet deadlines. In a small firm, getting along well is crucial.
4. Plan for onboarding: A good start sets the tone. Be clear about expectations, provide training on your systems, and outline a path for growth. A solid onboarding process helps new hires feel welcome and become productive faster. 

Keeping your team happy 

Hiring great people is just the start. Keeping them is where the real work begins. 

• Invest in learning: Offer opportunities for professional development, including courses, seminars, and leadership training. This not only keeps your team sharp, but also shows you care about their future.
• Balance work and life: Busy seasons are inevitable, but burnout shouldn’t be. Encourage flexible hours, mental health days, and remote work when possible. Supporting a healthy balance leads to happier, more loyal employees.
• Recognize hard work: A simple thank-you goes a long way. Celebrate achievements, offer bonuses for great performance, and acknowledge those who go the extra mile. Feeling appreciated boosts morale and retention.

Wrapping up 

Winning the war for tax talent means being strategic about hiring and creating a workplace where people want to stay. Whether you’re making your first hire or growing your team, staying on top of industry trends and focusing on your employees’ well-being will set you apart. Remember, building a great team isn’t just about filling positions, it’s about creating a group that’s ready to tackle the challenges of an ever-evolving tax landscape.