The new tax laws present opportunities for $$ from tax planning.  My question is how to start.  By contrast I already know that clients come to me for preparation and will pay me for that service. And the "sale" is already made. But with planning, I don't know how to reach and then persuade clients to pay me my time spent for planning. (And this results in less motivation to work this summer, which is another matter entirely.)

Ideas?

1. One idea is sending an introductory letter to all my clients with a short summary of the relevant changes, then call or email to ask if they would pay for planning.

2.  Below is the summary for selling tax planning from ignition.  Those ideas are helpful.  

3. What clients in your book are the ones who will benefit (or be harmed) most from the OBBBA?  Mine are folks who are charitable, those thinking about when to take Social Security and those with children under 18 who might want to start funding Trump accounts.  I'm looking for "low hanging fruit"- the one that wilt a little push from me would likely pay handsome fees.

4.  My planning fees run $200 to $300 for 1-3 hours of work. Are they too low?

Thank you! I appreciate you!

Ignition practical guide:

• The demand for advisory services in accounting is growing. Clients today want more than traditional accounting; they want a strategic partner who can provide guidance to help them navigate the tax landscape, plan their finances, and more. 
• Want to sell advisory services? Start by analyzing your client base, recognizing patterns in service requests, and then tailoring offerings based on their needs.
• A great first step to landing your first advisory engagement is to tap into your existing client base. Reach out to current clients who may benefit from additional services, and explain how you can help them address their specific challenges and contribute to their growth.
• Consider bundling advisory services with existing offerings to highlight their comprehensive benefits. Sometimes referred to as packaging advisory services, this is an excellent approach, especially if you’re already providing free advice to your clients. 
• Successfully selling advisory services requires you to communicate your value, focusing on outcomes and ROI. Being consultative rather than salesy and focusing is a must.